Pep Boys Partners with Barrett Jackson to Provide Quality Car Care Products to Enthusiasts Across the Country
Three-Part Premium Paint Restoration and Car Care System Available at Pep Boys Locations Beginning Summer 2012
PHILADELPHIA (August 7, 2012) -- Two of the most well known brands in the automotive industry formally announced a new partnership today, one that will make top-quality paint restoration and car care products easily accessible. The Pep Boys - Manny, Moe & Jack (NYSE: PBY) the nation’s leading automotive aftermarket service and retail chain, has partnered with Barrett-Jackson Auction Company as the exclusive distributor of Barrett-Jackson’s car care products within its new Automobile Restoration System.
The three-part Automobile Restoration System – which includes abrasives, paint and car care – will be available in at Pep Boys locations across the country beginning August 1 and offers car collectors and enthusiasts an easy, unique way to complete the restoration of car projects from start to finish.
“Pep Boys is proud to team up with Barrett-Jackson and offer specialized paints, world-class finishing and detailing products to all of our automotive enthusiast customers, from the collector to the daily driver,” said Scott Webb, Executive Vice President of Merchandising and Marketing for Pep Boys. “We will feature this premier product line in Pep Boys locations across the country.”
The Barrett-Jackson Automobile Restoration System was the result of a strategic partnership with abrasives manufacturer Ali Industries, paint manufacturer Sherwin-Williams®, surface-finishing products manufacturer Farecla and a special licensing agreement with Barrett-Jackson.
“Barrett-Jackson is proud to have our products on the shelves of one of America’s oldest and most respected retailers,” said Craig Jackson, Chairman and CEO of Barrett-Jackson. “Pep Boys’ commitment to quality and the automotive lifestyle is what sets them apart from the rest, and I couldn’t be happier with this new partnership.”
In an effort to make the Automobile Restoration System even easier for Pep Boys’ consumers, Barrett-Jackson divided the abrasives, paint and car care products into convenient four-step processes, making the systems easy to use for even the casual do-it-yourselfer.
Abrasives line by Ali Industries, Inc.:
The Barrett-Jackson Premium Abrasives line by Ali Industries offers a full range of abrasives ranging from 40 to 3000 grit for every grinding, sanding, finishing and feathering need. Ali Industries incorporates their exclusive G2™ technology which provides razor sharp fast-cutting grain, plastic film backing for tear resistance, anti-clog coating to resist material loading, and an advanced resin coating to ensure maximum grain adhesion; all attributing to 4X longer life than commonly found abrasives in retailers today. Products are available as VELCRO® and stick-on PSA (Pressure-Sensitive Adhesive) film discs in six-inch diameters and 5.5 x 9-inch waterproof abrasive sheets. Coupled with the available body files and a variety of other accessories, the Barrett-Jackson Premium Abrasives line ensures a professional finish.
Primer, paint and clear coats by Sherwin-Williams® Automotive Finishes:
Sherwin-Williams® created a unique four-step process for this new Restoration System that includes prep products, primer kits, color paint kits, and an optional clear coat kit. From body prep to the application of primer, color and then optional clear coat finishing, each of the four kits are very specific in nature and provide the consumer with the tools and products to make each step in the restoration process easy to follow. Each kit contains all of the tools required to mix and prepare your primer, color or clear coat for spraying which simplifies the paint purchase process. The Barrett-Jackson Restoration System allows automotive enthusiasts to achieve a professional quality paint finish for under $500.
Signature car care line by Farecla:
After body prep and paint work the next most important step is keeping that new car shine. Barrett-Jackson’s Signature Car Care Line – which is also presented in a four-step process – includes all the products necessary to restore and protect and repair the finish of a vehicle to award-winning condition.
Remove surface grime and contaminants with Show Shine Wash, a luxurious hydro-cleansing wash that gently leaves bodywork spotless. For scratches and unsightly imperfections, Rapid Scratch Remover repairs and restores a car’s finish to reveal a prestigious paint surface. For fading and stubborn swirl marks, Farecla developed Barrett-Jackson’s Deep Shine Micro-Polish as a quick and effective way to treat these unattractive enemies of a show-car shine. Finally, Rapid Detailer is an all-surface spray detailer for maintaining a show car look on all exterior and interior surfaces.
“Barrett-Jackson has been a fan of Manny, Moe & Jack for many years and we’re excited to continue offering quality products to fans around the country,” said Steve Davis, President of Barrett-Jackson. “We’re looking forward to becoming a part of Pep Boys’ history.”
For further information on the products or availability, please visit www.barrett-jackson.com or visit your local Pep Boys. To find the nearest Pep Boys location, please visit storelocator.pepboys.com/pepboys.
About Pep Boys
Since 1921, Pep Boys has been the nation’s leading automotive aftermarket chain. With more than 7,000 service bays in more than 700 locations in 35 states and Puerto Rico, Pep Boys offers name-brand tires; automotive maintenance and repair; parts and expert advice for the Do-It-Yourselfer; commercial auto parts delivery; and fleet maintenance and repair. Customers can find the nearest location by calling 1-800-PEP-BOYS (1-800-737-2697) or by visiting www.PepBoys.com.
About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces “The World’s Greatest Collector Car Auctions™” in Scottsdale, Ariz., Palm Beach, Fla., Las Vegas, Nev. and Orange County, Calif. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit www.barrett-jackson.com or call (480) 421-6694.
Regina M. Tracy
Phone: (215) 430-9081
Nichole Lopez, Barrett-Jackson
Phone: (480) 421-6694