Pep Boys is Sponsor of “West Coast Customs” Weekly TV Show on FOX Sports Sunday Nights; To be seen by 70 million viewers nationwide
In addition, Pep Boys Speed Shop installed inside West Coast Customs to source parts for custom builds featured on the show
Philadelphia (December 4, 2013) – The Pep Boys – Manny, Moe & Jack (NYSE: “PBY”), the nation's leading automotive aftermarket service and retail chain, is proud to announce its sponsorship of “West Coast Customs” weekly TV show on FOX Sports Sunday nights.
West Coast Customs (WCC), the longest running custom car show on television which originally launched “Pimp My Ride” more than 10 years ago, has established an unrivaled brand following in the automotive broadcast world.
As part of the sponsorship, a Pep Boys Speed Shop has been installed inside WCC and will be used to source high performance parts for custom builds featured on the show, showcasing Pep Boys to 70 million viewers across the nation.
“The first episode will air in early 2014 and showcase a completely custom ride which will be part of the new Warner Bros. ‘Mad Max’ inspired movie scheduled to come out next year,” stated Ryan Friedlinghaus, CEO and founder of WCC. “A laundry list of custom parts were sourced including a Supercharged Edelbrock motor, MSD ignition system, Cherry Bomb exhaust and Hedman headers,” added Friedlinghaus.
Pep Boys Speed Shops, with over 100 locations nationwide, combines the old-time feel of traditional speed shops with the latest in performance products and accessories. The Speed Shops, each staffed with dedicated experts, serve enthusiasts with all they need in performance for their rides, from muscle cars and hot rods to sport compacts and imports, trucks and off-roaders.
“A new line of WCC branded products will be in Pep Boys stores nationwide this holiday season,” stated Chuck Rigby, Vice President of Merchandising, Pep Boys. “Items will include interior & exterior accessories and audio components for those who want to personalize their vehicles in WCC style,” added Rigby.
To locate a Pep Boys Speed Shop near you visit www.pepboys.com/speedshop. For more information on the products and services Pep Boys provides, or to find your nearest location, please visit www.pepboys.com or call 1-800-PEP-BOYS (1-800-737-2697).
For more information about West Coast Customs visit www.westcoastcustoms.com.
About Pep Boys
Since 1921, Pep Boys has been the nation’s leading automotive aftermarket chain. With more than 7,400 service bays in more than 750 locations in 35 states and Puerto Rico, Pep Boys offers name-brand tires; automotive maintenance and repair; parts and expert advice for the Do-It-Yourselfer; commercial auto parts delivery; and fleet maintenance and repair. Customers can find the nearest location by calling 1-800-PEP-BOYS (1-800-737-2697) or by visiting www.pepboys.com.
About West Coast Customs
Headquartered in Corona, Calif., West Coast Customs was founded in 1993 by Ryan Friedlinghaus. West Coast Customs is known by car enthusiasts as the premiere high-end modification shop that can transform any vehicle into a work of art. West Coast Customs is not only known for building cars but delivering dynamic television content to a wide range of viewers. Owner Ryan Friedlinghaus and his shop have been doing exclusive custom builds for the MTV show Pimp my Ride, TLC’s Street Customs, Street Customs Berlin and now on his new show West Coast Customs. Ryan and his crew are world-renowned for their extreme vehicles, outrageous features, and next level designs. West Coast Customs sponsors include Continental Tire, West Coast Chill, HP, BASF, PocketFinder, Del City, Monster Cable, Oracle Lighting, Avery Dennison, Praxair, EverCoat, Kaeser Compressors, SLP Performance, Cracker Jack’d, Red Kap, Axis LED Lighting and The Pep Boys - Manny, Moe & Jack.